Pricing jewelry is an art form. It can be truly confusing. You don't want to price it too high and you don't want to price it too low. If you price it too high it will stay in your store forever, and if you price it too low you don't make enough profit. 

A good way to determine how much to list your product for is by looking at the past sales. This is one of the gems of knowledge eBay provides. It really helps sellers figure out how much their products could sell for, not just how much people are asking for them. 

Steps to choose correct eBay filters

1) Write in the search bar at the top a basic search term that describes your item. For our example, we will use the term "coral necklace".

2) On the left hand side of, there are bunch of filters, you can select from.

3) Check the following filters, scroll down as you need to: 

  • Format check off - all listings.
  • Location check off - United states. (This is very important because if you do not check this off you will see completed sales from China which can show drastically different prices compared to what is sold within the country.)
  • Show only - check off Sold listings. You can also check off Completed listings. However ebay does not allow you to check off both. If you check off completed listings, it will give you an idea of the pieces that also didn't sell. However we like to just get down to business and see what items actually SOLD for.

Now the Price

After you gather your data, you will have to decide on your pricing strategy. Do you want to sell quickly and make less profit (per item), or would you rather want to wait and make more money? 

If you decide to sacrifice your margins then choose a press less than the average. On ther hand, if you are patient then user price higher than average. I strongly advise againts using maximum or minimum price as your guide. 

Let's take an example here, say the lowest price a similar necklace was sold for $12 and the highest it sold for was $24 then you could price it $20 or $16.

Of course, this is not exact science, so be open to experimentations, as ebay trends changes quickly. 



If you are stuck and need help with trying to figure out how much your jewelry piece might sell for, feel free to contact us. We enjoy being a help to our customers success. 

It can be challenging to make your jewelry stand out to buyers on ebay. Buyers scroll through the ebay gallery and it can easily get blended in to the abyss of the other pieces. In this post we will try to provide you with useful tips to get buyers to click on your products and hopefully complete a sale. 

Below we have two similar necklaces that were on eBay. One necklace is almost sold out, and sold for a good amount of money. The other was listed at almost half the price and didn't even sell. We will try to evaluate each sellers strategy and why one did better than the other.


1) Used a torso that is similar to the size of a human body. This is important because buyers can imagine how this would lay on their own bodies.

2) Torso color is a light color without any patterns or distractions that could take away from the details of the jewelry.

3) Detailed photos show the necklace at different angles, and they stayed with the same theme of simplicity. 

4) Background in the image is also plain so buyers don't get distracted.

5) The lighting is good.

The above seller sold their necklace for roughly double. The listing below did not even sell regardless of the fact that it was almost $20 less. We will attempt to discuss what this seller did wrong.


1) The necklace holder is too small for the piece. Buyers would not be able to imagine how this would look on them. It also makes the piece look sloppy and could deter buyers because they would think it would not hang nicely on their chest.

2) The background used is still distracting, they put the necklace holder on a chair, so instead of having buyers focus on the product they get distracted about everything else that is going on. It also makes the seller appear unprofessional, like a seller that is selling from their apartment. Even if you are selling from your home, you want to always have your pictures look professional which portrays a better image about you and your company. When looking at the two comparisons, who would you trust?

3) In the detailed photos, instead of sticking with the same theme, and keeping up with simplicity, the seller put the necklace on a busy patterned background.



We hope these tips were useful to you. If you need any advice on your photographs for online sales feel free to reach out to us. It is our goal to see our customers successed in thier small business goals.

Selling on Ebay can seem like a daunting task with all the competition. Especially products like jewelry, how do you get someone to find your listing? Well, that is actually the first step. You first need to get buyers to find your listing amongst all the rest on ebay. How do you do that? That would be KEYWORDS my friends. You need to use the right KEYWORDS for each piece.

We would like to give you an example. Below we have two jewelry pieces that are very similar. However, one sold for almost 4 times as much. Let's take a look at how the more expensive one has better key words. First, you need to put yourself in your buyer's shoes.

If you were a buyer of such a piece what would you instinctively type in to find such a piece on ebay? Some keywords are standard for the this piece like the words "Shoulder, and Body Jewelry". However, some words made the other one stand out amongst the rest.


1) They used the word STATEMENT, because this is a statement piece.

2) They used the word CHUNKY, again this is a common word a buyer may use to describe the size of the piece they are looking for.

3) They mentioned the color GOLD, again buyers may be looking for a specific tone, so it's important to mention that.

4) Finally the best KEYWORD for last, they used the word CLEOPATRA, if a buyer couldn't fully explain what they are looking for they can explain and icon or era. So words, for example, like ART DECO, VICTORIAN, GYPSY and others help buyers explain what theme of jewelry they are trying to find.



1) Ebay and many other online websites limit the number of words you can use in your listing title. It is important to use your words wisely.

2) This seller used the words Sexy, Fashion, and Women. Most buyers would not type in these terms to find what they are looking for. They usually type in descriptive words. The seller would have been better off describing the tone, style and other things.



We hope this was informative to you. Please check here for in the future for more tips on how to sell jewelry on ebay. If you have any jewelry you are trying to list on ebay and need some advice, feel free to email us, we are happy to help our customers become successful in their small businesses.